Legacy Kenyan Media Companies Announce Another Round of Layoffs
Magnis dis parturient montes, nascetur
January 31, 2022
Legacy Kenyan Media Companies Announce Another Round of Layoffs
Traditional media companies in Kenya are undergoing major restructuring as digital disruption and reduced advertising revenues continue to squeeze legacy business models. Mediamax Network Limited — owner of K24 TV and People Daily — announced its sixth round of staff layoffs in four years, citing shifting consumer habits and financial pressures.
This trend reflects wider sector challenges, with other established media houses such as Nation Media Group and Standard Group having previously downsized their workforces as they adapt to digital alternatives and declining print revenues
Impact:
Hundreds of media professionals have lost jobs in recent years
Digital platforms increasingly attract younger audiences and ad spend
Traditional outlets restructure to survive in the digital economy
